What's covered
Key facts
Advertising is paid promotion that brings attention to a product or service.
A strong brand lets a business charge more because customers trust the brand and perceive higher value.
A detailed sketch of a typical customer is called a customer persona.
A hashtag is a short tag starting with # used to group social-media posts.
The traditional marketing mix has four Ps.
Identifying customer needs and meeting them is part of marketing.
In the UK, the ASA regulates adverts (including on social media) to stop misleading claims and ensure they are "legal, decent, honest and truthful."
A brand is the identity (name, design and symbols) that makes a product recognisable.
Customers are the people who buy a business's goods and services.
An influencer is a popular online personality paid to recommend products.
Sample questions
A taste of the 62 questions in this topic — answers marked. Sign up to practise the full set with spaced repetition.
Which is an example of traditional advertising?
- •A targeted Facebook ad on mobile
- ✓A television commercial during a football match
- •A TikTok video filmed at home
- •An Instagram story with a sticker
What is a logo?
- •A barcode on a product label
- •A government identity document
- •A receipt printed at checkout
- ✓A visual symbol that identifies a brand
Which is the 'target market' of a children's toy?
- ✓Children and their parents
- •Office workers commuting daily
- •Retired pensioners over eighty
- •Truck drivers on motorways
Which is a benefit of marketing through social media?
- •Automatic refunds for every unhappy follower
- ✓Direct interaction with customers in real time
- •Free national TV ad slots every month
- •Removal of any need to make a product
Which of these is NOT one of the four Ps?
- •Place
- •Price
- ✓Profit
- •Promotion
Which is a goal of marketing?
- •To force every shop to refuse customers
- •To hide the product from any customers
- ✓To raise awareness and persuade customers to buy
- •To stop people from ever buying anything
Try it for four weeks. Free.
One school. Unlimited classes. No card limit. No teacher limit. If your students aren't practising daily by the end of the trial, you owe us nothing.