Socio-cultural influences

How does media coverage benefit a sport?

• ✓It raises the profile of the sport, attracting more spectators, sponsors and
• •Media coverage always reduces participation by highlighting elite fitness
• •Media coverage increases ticket prices and excludes lower-income fans
• •Media coverage removes grassroots funding and redirects it to broadcasters

Which of the following is an example of an Outdoor and Adventurous Activity (OAA)?

• •badminton
• •football
• •gymnastics
• ✓orienteering

What is blood doping?

• •Inhaling a bronchodilator to widen airways and increase oxygen delivery
• •Injecting synthetic testosterone to increase muscle mass and strength
• ✓Re-infusing stored red blood cells before competition to boost oxygen-carrying capacity
• •Using diuretics to lose weight rapidly before a weigh-in competition

What is a potential negative impact of commercial sponsorship on sport?

• •Commercial involvement always improves conditions for grassroots participants
• ✓Sponsors may control scheduling, rules or image, prioritising profit over the sport's
• •Sponsorship always guarantees equal investment across all sport levels
• •Sponsorship eliminates bias and ensures fair treatment of all athletes

How does Edexcel's 1PE0 specification approach the concept of well-being differently from a narrow fitness focus?

• •It does not include socio-cultural factors in any examination component
• ✓It explicitly links physical activity to broader social, emotional and economic factors
• •It focuses purely on VO₂ max and physiological fitness measures
• •It only covers participation for elite athletes and professionals

Give one health risk associated with using anabolic steroids.

• •Improved recovery time and reduced muscle soreness after training
• ✓Liver damage, cardiovascular disease or hormonal disruption
• •Permanent increase in aerobic capacity and VO₂ max measurements
• •Reduced flexibility and increased risk of joint injury over time